Review: Eating Right Kids
August 18, 2009 by
Filed under Featured, The Coupon Cupboard Recommends
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I was lucky enough to get a sneak peek of the Eating Right Kids line at the Team Mom Media dinner during BlogHer ‘09. Thank heavens I did! I totally lived on the granola bars during the conference.I absolutely loved the chocolate bottom with the fruit mixed in. YUMMY! and apparently something my family can eat without feeling guilty about!
According to what I learned about this new line:
A new 2009 study found that almost 1 in 5 American 4-year-olds is obese – that’s more than half a million 4-year-olds. It has also been found that overall, the number of overweight and obese children (10 to 17 years old) is at or above 30 percent in 30 states. Research has shown that overweight and obese children generally go on to become obese adults, with all the chronic, weight-related health issues that involves, such as heart disease, diabetes, and high blood pressure.
So, what does that have to do with this new line?
Warner Bros. Consumer Products has partnered exclusively with Safeway to offer a “better for you” eating solution for kids: the Eating Right Kids food and beverage line, featuring the beloved Looney Tunes characters. The product line features more than 60 items across 18 categories including breakfast foods, produce, portable meals, dairy, snacks, beverages and frozen entrees. The line is available at more than 1700 Safeway locations throughout the U.S. and Canada.
But the even better news I think is:
In addition to partnering with Safeway for Eating Right Kids, Warner Bros. Consumer Products has taken the extra step of clearing retail shelves of the majority of foods featuring Looney Tunes that do not meet a “better-for-you” standard. Which makes me feel like if I see the Looney Tunes characters on a food product I am more likely to trust that it is a healthier alternative for my family.
Since these products are only available at Safeway stores right now (wondering if that means Vons as well?) head over to the Safeway section of the forum and see what deals are going on there right now!